Making the Case for Purpose · The eBook
Purpose is an imperative for all.
For most of a working life, we turned people into machines. Now we are making machines more human, and our humanity is what matters most. Purpose is how we build on it, and in the age of AI it is an existential imperative for all of us. This is the case for why.
The Case
Purpose has always mattered. In the age of AI, it is an existential imperative and our greatest hope.
The argument runs in six steps, from how we got here to what purpose now protects.
1. We made human beings into machines.
2. Now we are making machines more human.
3. Our humanity is what matters most.
4. AI is coming for the work we could hide behind.
5. We keep lowering the barriers to distraction.
6. Purpose is an existential imperative and our greatest hope.
“When the work goes, we are left with the one thing that was always ours to build.”
Purpose, defined
Purpose is personal, forward-looking, and beyond ourselves. It comes from the inside out, it pulls us forward, and its impact reaches past the self. The three parts are the what. The how is the work of a life, and it starts with knowing ourselves.
The eBook is ready to read. The method for building purpose from the inside out lives in the first book, Making Sense of Purpose. makingsenseofpurpose.com
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The Center for Purpose
A home for the work of purpose. Purpose is an imperative for all.
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